Mattel has signed a deal with Crystal Lagoons Island Resort in Glendale, Arizona, for a new entertainment destination slated to open in late 2022.
The first-of-its-kind Mattel Adventure Park will feature branded experiences such as a Hot Wheels roller coaster and multiple go-karting experiences, a Thomas & Friends indoor theme park with the first life-sized Thomas the Tank Engine electric-battery powered passenger train, immersive branded dining, experiential retail and more.
“At Mattel, we are home to some of the most iconic, multi-generational franchises in the world,” said Julie Freeland, senior director of global location-based entertainment at Mattel. “By partnering with Crystal Lagoons Island Resort, we will be offering new and immersive ways for families to experience classic brands like Hot Wheels, Thomas & Friends and more.”
Mark Cornell, president of attractions and entertainment for Crystal Lagoons Island Resort, said: “A passion for innovation and excellence has driven the design of our venue. Mattel shares our vision and sets the platinum standard for the concept of play. We are thrilled to create the country’s first Mattel Adventure Park in Glendale.”
“We are delighted for Glendale to be the flagship location for this resort that will bring technology and globally established partners to create a one-of-a-kind environment,” said Kevin Phelps, city manager. “The Crystal Lagoons and the Mattel-themed Adventure Park will complement our thriving sports and entertainment district and support our goal of being a premier destination for visitors from across the globe and for Glendale residents. Over the coming weeks, we look forward to sharing the iconic hotel, restaurants and entertainment brands that will join the Mattel Adventure Park in calling Glendale home as part of this world-class resort development.”