Mattel & Nick Align for Monster High Series


Mattel and Nickelodeon have partnered to produce a new animated series and live-action television movie musical based on Monster High.

The new series follows Clawdeen Wolf, Draculaura and Frankie Stein as they navigate high school in the halls of Monster High. The show, which will be available globally across Nickelodeon platforms, is scheduled to premiere in 2022. The movie musical event will be available on Nickelodeon platforms globally next year.

Production on the Monster High animated TV series is overseen for Nickelodeon by Claudia Spinelli, senior VP of animation development. Shea Fontana is serving as the showrunner. Jenny Jaffe and the writing team of Greg Erb and Jason Oremland have been tapped to write the Monster High live-action television movie. Production on the Monster High movie for Nickelodeon is overseen by Zack Olin, senior VP of live-action, and Shauna Phelan, senior VP of live-action scripted content. Adam Bonnett, executive producer and Christopher Keenan, senior VP of content development are overseeing the animated series for Mattel, and Bonnett is also overseeing the live-action movie for Mattel.

Fred Soulie, general manager at Mattel Television, said: “Monster High’s strong message of inclusivity is more relevant than ever. Nickelodeon shares our passion for the brand and its purpose having worked on the franchise when it first launched more than a decade ago. They are the ideal partners to bring these beloved characters and their stories to life through episodic television and the live-action television movie.”

Ramsey Naito, president of Nickelodeon Animation, said: “These classic monsters have always captured kids’ imaginations and we are so excited and proud to welcome Monster High to our brand for a new generation of kids. We have terrific partners on board at Mattel to create original content in different formats, and, with the expertise of the Nick creative team helmed by Claudia Spinelli on the animation development side, and Zack Olin and Shauna Phelan on the live-action side, we can’t wait to showcase the comedy and adventure of these characters as they defy expectations and take on the world.”

Adam Bonnet, executive producer at Mattel Television, said: “We could not be more excited to work with Ramsey, Claudia, Zack, Shauna, our writers and the entire Nickelodeon animation and live-action teams to introduce Monster High to a new audience. This property has always resonated deeply with fans and our reimagination of the franchise will focus on addressing important themes of identity and empowerment for kids today.”