Panini On Board Mondo TV’s YooHoo & Friends L&M

LUGANO: Mondo TV Suisse has signed a global licensing and merchandising agreement with Panini for the new animated kids’ series YooHoo & Friends.

Panini has secured the worldwide license to create and market such products as stickers, trading cards and photocards in local languages using the YooHoo & Friends brand and characters. Merchandise is slated to hit retail early next year. YooHoo & Friends is based on the popular line of Aurora World plush toys. The show follows five friends as they help save endangered animals.

Valentina La Macchia, the director of Mondo’s consumer products division, said: “Having Panini as a partner in the YooHoo & Friends licensing campaign is a major boost for the ongoing development of licensed property based on this exciting animated series co-produced by Mondo TV Suisse and Aurora World Corporation. YooHoo & Friends is not only a major project for the Mondo TV Group overall, but a potentially major revenue driver for Mondo TV Suisse as it moves beyond the production stage to licensing, merchandising and television rights for this delightful and engaging new children’s show.”