Tuesday, November 24, 2020
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Kid-E-Cats Collectibles Line in the Works


APC Kids has secured a pan-European deal with the collectible company Panini for CTC Media’s animated preschool series Kid-E-Cats.

The partnership with Panini for Kid-E-Cats includes the U.K. and Ireland, Benelux, Italy, Spain, Portugal, France, Germany, the Nordics, Greece, CEE and Turkey. Panini will produce stickers, trading cards and photocard collectibles for the series for all of the territories. For Germany, Spain and Italy, the company will also create sticker books and magazines, with the addition of children’s books for Spain and Germany.

Kid-E-Cats, owned and managed by CTC Media and produced by Studio Metrafilms, tells the story of kittens Cookie, Pudding and their kid sister Candy, who are always ready to jump into action with enthusiasm and energy. Their imagination knowing no bounds, these three kitties frequently offer up absurdly funny problem-solving suggestions.

Lionel Marty, managing director of APC Kids, said: “We are delighted to welcome Panini on board for Kid-E-Cats and are confident in the expertise they will bring to the partnership as we strengthen and support our merchandise offering for the series as it continues to grow in popularity worldwide.”

Lluís Torrent Suñé, managing director of Panini Espana, added: “We have a long history of creating engaging content for kids all over the world and with harnessing the synergies that exist with APC Kids and CTC Media, we are excited to bring the Kid-E-Cats collectible products to the marketplace. We feel privileged to be selected to work on such a cute and funny television series and look forward to working alongside APC Kids to create a complete program of publishing products in selected countries such as Spain.”

Ksenia Gordienko, director of animation at CТС Media, said: “We have a very successful partnership with Panini in Russia on our Kid-E-Cats brand and we truly hope that this success will be scaled in other European territories. Growing the brand across Europe together with such a respected partner like Panini is a great pleasure and honor for us!”

About Chelsea Regan

Chelsea Regan is the associate editor of World Screen. She can be reached at [email protected]


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