Licensing Expo Spotlight: Mondo TV


LAS VEGAS: Mondo TV is working with co-production partner Aurora World to introduce YooHoo & Friends and Cuby Zoo to the international market at Licensing Expo.

Another focus will be Sissi, the Young Empress, which already has a presence in Europe. “Mondo TV is proud to take this success overseas and is working with local agent Lawless Entertainment to strengthen the consumer-products program,” says Guido Bertè, the general manager of Mondo TV Consumer Products. A number of licensing categories are already in place, including stationery and apparel.

“Our aim is to continue to build the Italian and international consumer-product program, and we will also be liaising with key partners to drive the brand further in 2017 and 2018 through events and activities,” adds Valentina La Macchia, the director of Mondo TV Consumer Products.