Panini Signs as Publishing Partner for Heidi, Bienvenida a Casa


Mondo TV Iberoamerica has secured a publishing agreement with Panini for the Heidi, Bienvenida a Casa brand in Europe and Latin America.

Panini will produce a range of books, comics and magazines within Spanish- and Portuguese-speaking Europe and Latin America using the Heidi, Bienvenida a Casa brand and characters. The products are expected to roll out at retail in 2018. The live-action series recently launched across LatAm.

In addition, Mondo TV Iberoamerica recently inked agency agreements with Exim throughout Latin American markets for Heidi, Bienvenida a Casa and Surge Licensing, which will represent Heidi in the North American market. Two additional seasons of the series are already being planned.

Valentina La Macchia, the director of the consumer products division at Mondo TV, said, “Panini has been a trusted partner in a number of Mondo TV projects and we are proud and delighted that this leading international company is once again working with a major Mondo TV brand. We are convinced that Heidi and Panini will be a winning combination.”