Heidi, Bienvenida a Casa Heads to Peru’s Latina


Mondo TV Iberoamérica has signed an agreement with the channel Latina in Peru for the television rights to the first season of Heidi, Bienvenida a Casa.

Latina will have the free-TV rights to the series for three years starting in January 2018. Licensing programs based on the brand will be handled in the region by Agosin. Heidi, Bienvenida a Casa has already garnered success in Latin America on Nickelodeon. The show also airs on A+ in Mexico, TV Azteca’s new channel. It will launch in Bolivia, Costa Rica and El Salvador before the end of the year, with other territories to follow in early 2018.

Heidi, Bienvenida a Casa, written by Marcela Citterio, is a co-pro with Alianzas Producciones that reinterprets the classic youth novel Heidi by adding comedy, humor and music with modern touches meant for the whole family. The second season of Heidi Bienvenida al Show is currently in production, with a third installment announced for the end of 2018.

“A deal with such an important channel as Latina will guarantee the adequate exposure on TV to create brand awareness, and it consolidates the global strategic development of the Heidi Bienvenida brand,” said Maria Bonaria Fois, the general manager at Mondo TV Iberoamérica.