Animaccord Partners for Masha and the Bear Merch

Animaccord has partnered with India’s Eduble Online and Frank Educational Aids to produce Masha and the Bear-themed kitchen sets and puzzles, respectively.

Eduble, a tableware producer, will design and launch a collection of branded kitchen accessories that will feature characters from the series. The set is slated to launch this month across key online channels throughout India, and will include plates, cups, mugs, forks, spoons and bowls.

Also this month, Frank Educational Aids will introduce a series of puzzles based on the cartoon across select online retailers. The themed puzzles will be available in 24, 26, 48- and 60-piece sets, alongside a stand-alone 4-in-1 puzzle pack consisting of 9, 12, 18- and 24-piece puzzles contained within one set.

Additionally, Guandgong Qman Culture Communications will develop a line of Masha and the Bear construction toys. The release of the new branded sets is planned for the third quarter of 2019 with distribution confirmed in Southeast Asia, Russia and CIS.

Masha and the Bear is a 3D animated family show that follows the adventures of a mischievous little girl and her bear friend. The series has 77 episodes available on YouTube, which have been translated into more than 36 languages and amassed over 45 billion views worldwide.