MIPTV Spotlight: Mattel

As the Barbie brand celebrates its 60th birthday, Mattel is highlighting the second season of its award-winning series Barbie Dreamhouse Adventures at MIPTV.

“With more fun, positive messaging and imaginative stories than ever before, what starts out as a summer job at an epic new waterpark turns into an international adventure,” says Frederic Soulie, senior VP of content distribution and business development at Mattel.

Thomas & Friends, a title in the company’s preschool content library, takes the beloved tank engine from the streets of Rome to Brazil, uncovering mysterious legends and making new friends along the way. “We have also just announced a development slate of 22 animated and live-action TV programs based on our storied brands and franchises,” says Soulie. “This is a very exciting time to be a part of Mattel.”