Boat Rocker Pacts with New Licensees for Dino Ranch


Boat Rocker has inked deals with five new licensing partners for the preschool series Dino Ranch for the U.S., Canada and EMEA.

In the U.S. and Canada, Baby Boom Consumer Products is rolling out Dino Ranch-themed bedding for toddlers, and High Point Design is launching colorful socks, hosiery and Fuzzy Babba slipper socks. Boat Rocker has also partnered with Kurt S. Adler for Dino Ranch holiday ornaments.

For the EMEA region, an agreement has been signed for Dino Ranch costumes and dress-up accessories with Rubies, which will manufacture and distribute across such territories as the U.K. and Ireland, France, Iberia, Italy, Benelux, the Nordics, CEE, Australia and New Zealand. Further, Kennedy Publishing will be producing special Dino Ranch compilations featuring stickers, gifts, puzzles and coloring.

Dino Ranch was created by Matt Fernandes of Industrial Brothers and is produced by Industrial Brothers and Boat Rocker Studios, in association with CBC Kids and Radio-Canada. Boat Rocker Studios manages the global franchise development, including content distribution and consumer products. The series premiered in January on CBC and CBC Gem in Canada and in the U.S. on Disney Junior and DisneyNOW. It is also available on Disney+ in the U.K., Australia and the U.S., and the first 26 episodes are available to own on Apple iTunes in the U.S.

Kate Schlomann, executive VP of brand management and content marketing for Boat Rocker Studios, said: “Dino Ranch has been an incredible success since hatching on Disney Junior, where it launched as the number-one preschool show. The Dino Ranch YouTube channel has engaged fans with a staggering 23 million views in seven months. We’ve seen a huge appetite for the show from viewers, licensees and retail buyers alike. Jazwares launched an early drop of the Blitz dino plush on in the U.S., and units completely sold out organically in less than two weeks! We are delighted to welcome another herd of partners to supply young fans with more exciting product across further key categories, as public demand is high.”