Tuesday, May 21, 2019
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Masha and the Bear Celebrates 10th Anniversary, Success in the U.K.


Masha and the Bear, now in its tenth year on the air, is celebrating its success across linear and digital platforms in the U.K., including Tiny Pop TV, Cartoonito, Netflix and its YouTube English channel.

In addition to becoming a top-rated show on Tiny Pop in the U.K. following its debut on the platform in December 2017, Masha and the Bear has more than 5 million subscribers on its YouTube English channel. The series’ “Recipe for Disaster” episode reached 3.5 billion views, making it the most-watched cartoon on YouTube and earning the brand a spot in the Guinness World Records. Due to Masha and the Bear’s increased popularity in the U.K., Animaccord has prepared a number of activities across the country.

A special “A Magic Mirror” event will be held at Waterloo Station in April and at the Bluewater Shopping Mall in May. It will feature 3D characters from Masha and the Bear interacting live with visitors through augmented-reality technology. For Easter 2019, The Entertainer Toy Shop and Animaccord will host interactive meet and greet events supported by a spring retail campaign with costumed characters from the series that runs through April 24. More retail activities are slated for later in the year.

Tiny Pop organized the “Tiny Pop Cracking Easter” marathon, which was also held over the Easter holidays, and featured Masha and the Bear along with other animated series. The channel has additional plans for a series of Masha and the Bear activities that will include a competition for a chance to win a family trip to Sardinia.

Lastly, “Masha’s Songs,” a musical season of the animated series, will explore the cultural values and the most popular song of a particular country in each episode. The season’s release is scheduled for June 2019 in Russia and will launch in further countries at a later date.

About Chelsea Regan

Chelsea Regan is the associate editor of World Screen. She can be reached at cregan@worldscreen.com.


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