Masha and the Bear Lands Promo Deal with Samsung in Italy


Masha and the Bear, through an agreement brokered by Maurizio Distefano Licensing (MDL), is the face of a Samsung promotion across Italy.

The promotion, which started in November and will run until February, enables consumers to access and download a range of Masha and the Bear digital assets, including full-length episodes of seasons one, two and three, as well as games, e-books and more with the purchase of any model from the Samsung Galaxy tablet range. The offer is available at large specialist electronics stores online and offline.

Maurizio Distefano, president of MDL, said: “Needless to say, we are enormously excited about this promotion and our role in making it happen. It’s a one-of-a-kind promotional activity for the Italian market with a global leader in consumer products that will not only be enormously popular with Masha fans but will introduce many more people to these delightful characters.”