BBC Studios Inks Toy Deal for Sarah & Duck


BBC Studios has signed a deal with 8th Wonder to create wooden and plush toy ranges for the CBeebies show Sarah & Duck.

Sarah & Duck’s first-ever wooden toy range will include wooden dominoes, blocks, sound puzzles, a skittles set and a train set. The talking plush toys that 8th Wonder is creating for the series will be the brand’s first since 2014. 8th Wonder is also creating wooden toy ranges for Hey Duggee and Something Special.

Julie Kekwick, senior licensing manager at BBC Studios, said: “We’re excited to be continuing our partnership with 8th Wonder and creating a beautiful range of toys for Sarah & Duck. The wooden toy range and plush range are fantastic additions to our range of Sarah & Duck toys, and we’re looking forward to launching them later this year.”

8th Wonder’s Gary Tyrer added: “We are delighted to work with BBC Studios on the classic Sarah & Duck brand. We feel the license is a perfect fit for our wooden and plush toys!”