BBC Studios Grows Bluey Licensing Program

With new partnerships, product expansions and ANZ momentum following Australian Toy Association (ATA) Awards wins, BBC Studios has grown the Bluey licensing program.

“Play sits at the heart of Bluey, inspiring the kind of shared moments families treasure,” said Sharon Wilson, director of brands and licensing at ANZ. “Looking ahead to 2026 and our Playdates with Friends global theme, we’re committed to elevating the brand through innovative products and outstanding collaborations. Our brilliant partners play an essential role in bringing Bluey to life, particularly across here in Australia and New Zealand, where the brand’s strength continues to shine.”

BBC Studios will also unveil a Bluey movie-themed activation at Melbourne Toy Fair, offering visitors a playful photo opportunity for the feature film, The Bluey Movie, set for global theatrical release on August 6, 2027.

In ANZ, Bluey continues to perform strongly across toys, apparel, FMCG and experiential categories. Bluey’s 2026 brand theme, Playdates with Friends—which celebrates connection, imagination and social play—is inspiring a new slate of toys, apparel, experiences and collaborations rolling out worldwide. New toy lines and licensed product categories are set to launch throughout 2026 and 2027.