Tag: European Broadcaster Exchange

Channel 4 has aligned itself with the new digital ad sales partnership established by ProSiebenSat.1 (Germany), TF1 (France) and Mediaset (Italy and Spain), with each broadcaster taking an equal 25-percent stake in the business.

TF1 Group, ProSiebenSat.1 and Mediaset (Italy and Spain) have come together to establish the European Broadcaster Exchange (EBX), a JV meant to address the demand for brand-safe ad environments and high-quality pan-European video campaigns.