Tag: egta

A survey by egta, which represents independent and in-house ad-sales operations across Europe, has found that more than half of its members expect the TV and radio advertising segments to grow over the next three years.

Marking World Television Day today, the European Broadcasting Union (EBU), the Association of Commercial Television in Europe (ACT) and egta, the association of television and radio sales houses, are touting the continued strength of the medium across the globe.

BRUSSELS: The recently concluded UEFA Euro 2016 soccer championship broke viewership records throughout Europe, becoming the most-watched TV program in tournament finalist countries France and Portugal, according to egta.