Tag: BARB

Netflix has signed up to U.K. TV ratings measurement service BARB.

The latest Establishment Survey from BARB shows that in Q4, the number of U.K. households with access to an SVOD service rose to 19.1 million (66.9 percent of homes), up from 18.7 million homes (65.8 percent) in Q3 2021.

According to new figures released by BARB, 14.3 million U.K. homes had a subscription to Netflix, Amazon Prime Video or Now TV in Q4 2019, a 50.5 percent penetration rate.