Tag: Advertising Association

On the heels of an 8.8 percent increase in 2022 to reach £34.8 billion ($43.5 billion), the U.K. advertising market is expected to be flat this year, inching up to £35 billion ($43.8 billion), before returning to growth in 2024, according to new data from the Advertising Association/WARC Expenditure Report.

Ad spend in the U.K. will recover faster than other key international markets this year, according to the new Advertising Association/WARC Expenditure Report.

According to the latest Advertising Association/WARC Expenditure Report, U.K. adspend rose 5.8 percent year on year to reach £6 billion ($7.7 billion) in Q2 2019, marking its 24th consecutive quarter of market growth.

U.K. adspend was up 6.3 percent year-on-year to reach £23.6 billion ($30.8 billion) in 2018, according to the latest Advertising Association/WARC Expenditure Report, marking the ninth consecutive year of market growth and the highest annual total since monitoring began in 1982.

U.K. advertising spend in Q1 2018 was up 5.9 percent year-on-year to reach £5.7 billion ($7.5 billion), marking the 19th consecutive quarter of market growth, according to the Advertising Association/WARC Expenditure Report.

U.K. advertising expenditure grew 3.7 percent to reach £21.4 billion ($27.5 billion) in 2016, according to the Advertising Association/WARC Expenditure Report, with TV ad spend lifted by growth in VOD revenue.