Comedy Central Strengthens Team in U.K. Original Commissions Push

Comedy Central has appointed Lucy Robinson to lead its London-based programming team in a role created as part of its efforts to increase the number of commissions for original U.K. productions.

Robinson will take up her newly created role as VP of original programming immediately. She will oversee all original program commissions out of the U.K. as Comedy Central seeks to further diversify its British comedy offering. Her brief will span non-scripted comedy, entertainment formats, animation, local reversions of Comedy Central’s U.S. hits and scripted comedy. Robinson’s primary focus will be developing new programs for Comedy Central’s TV channel in the U.K., but with an international remit, she will also play a key role in adapting U.K. shows that may have wider appeal for international audiences. Robinson will also have a direct line into the Comedy Central U.S. programming team to facilitate the coordination of content between the domestic and international teams. Robinson will report to Jill Offman, the executive VP of Comedy Central International and managing director of Comedy Central UK.

In addition, Louise Holmes was promoted to the post of VP, general manager for Comedy Central UK, Northern and Eastern Europe, taking lead responsibility for the brand across 33 European countries, including the U.K. She will oversee the editorial strategy for the brand.

“Lucy has a strong, proven track record across all genres of comedy,” Offman commented. “Her experience with originating, executing and overseeing great shows means she is well-equipped to help expand our comedy portfolio and we’re delighted to have her on board. Louise has demonstrated time and time again her knack for spotting great British talent and shows that resonate with our audience, so we look forward to seeing what they will accomplish together!”