Twofour Appoints New Director of Development

Twofour has completed its new senior creative lineup with Natalie McArdle, who joins the company as director of development.

McArdle’s role will be to drive Twofour and Boomerang’s diverse slate of factual entertainment, formats and blue-chip factual programming as the company prepares for its next era of growth. She is set to join the company in late January.

McArdle joins Twofour from the Sony-backed company Electric Ray, where she spent four years as development lead. During her time there, she helped drive the company’s creative strategy, co-executive producing projects, and has been key in creating various titles, including My Million Pound Menu (BBC Two—sold to Netflix), Alone at Home (Channel 4), the upcoming daytime series Call That Hard Work (BBC One) and the company’s first MTV pilot.

She has previously worked in production and development at Tiger Aspect, BBC Three, Firecracker Films, Studio Lambert and Twenty Twenty, where she first worked with Twofour’s CEO, Tim Carter.

Carter said: “Natalie’s always stood out for me as a rare, quirky, and original thinker; she’s someone who knows her way around big ideas that resonate and I’m chuffed to bits we’ll be working together again.”

Dan Adamson, managing director of Twofour, said: “I am delighted that Natalie is joining us as we embark on a really exciting new chapter for Twofour. Her creative reputation speaks for itself and I know she’ll bring a real energy and enthusiasm to the company.”

McArdle added: “I’m thrilled to be joining Twofour at such an exciting time to lead the next phase of development. I’m relishing the opportunity to work alongside some of the most respected creatives in the industry to produce the next wave of must-see formats.”