Western European OTT Revenue to Reach $45 Billion

Digital TV Research is forecasting that Western European OTT TV episode and movie revenues will reach $45 billion in 2028, up from the $27 billion recorded in 2022.

The U.K. will account for $10 billion in 2028, with Germany at $8 billion and France at $7 billion. Of the $18 billion additional revenues, the U.K. will contribute $3.6 billion, Germany $3.6 billion and France $2.3 billion.

Simon Murray, principal analyst at Digital TV Research, said: “AVOD will grow faster than SVOD. AVOD revenues will increase by $10 billion between 2022 and 2028 to reach $16 billion. SVOD revenues will total $24 billion by 2028, up from $17 billion in 2022.”

DTO and rental are both forecast at around $2 billion by 2028.