SF Anytime Acquires Danish Streamer

SF Studios’ Swedish streaming service SF Anytime has acquired the Danish platform Blockbuster from Nuuday.

The two businesses will continue to operate under their own brands, with consumers set to benefit from an expanded content offering. SF Anytime has the rights to use the Blockbuster brand.

“We are excited and proud to acquire the leading Danish streaming service Blockbuster and integrate their service into our business,” said Michael Holmberg, managing director of SF Anytime. “The two businesses complement each other very well as SF Anytime has its strength in Sweden while Blockbuster’s focus is on the Danish market. Our combined experience and offering create a better service for millions of households across the Nordics.”

“Blockbuster has undergone strong business development under our ownership, and we are proud to be able to hand over a Danish market leader in the digital rental and purchase of films to SF Anytime, which we are convinced is a better long-term strategic owner of Blockbuster,” said Jens Grønlund, executive VP at Nuuday.

Holmberg concluded, “With this acquisition, we will continue to focus on the digital rental and purchase market in the Nordics and become a stronger streaming service with more resources to manage and market the industry’s largest catalogue of local and international content. The acquisition will also strengthen our relationship with leading international film studios and IT partners and enable us to offer our over one million customers with the best film and TV content.”