Viaplay Group Inks New Dutch Distribution Deal

Viaplay Group has inked a deal with Solcon in the Netherlands, giving new customers free access to Viaplay during the entire 2023 Formula 1 season and offering current customers a six-month discount.

Viaplay will air every Formula 1 race live, beginning with the Bahrain Grand Prix on March 5. Current Solcon customers can subscribe to Viaplay for €9.99 per month (instead of €15.99 per month) from March 1 for six months, while new customers can now access Viaplay for free.

In addition to Formula 1, Viaplay’s Dutch sports lineup includes football from the Premier League, Bundesliga, UEFA Europa League, UEFA Europa Conference League, EFL Championship and Carabao Cup, along with PDC darts, Hoofdklasse field hockey, KSW mixed martial arts, IHF handball and more.

Viaplay originally launched in the Netherlands in March 2022 and already has more than 1 million subscribers. By the end of 2023, Viaplay Group aims to have 4 million subscribers in its International markets, including the Netherlands.

“We are happy to announce a further distribution partnership in the Netherlands, which shows the attractiveness of Viaplay,” said Alexander Bastin, group chief commercial officer for continental Europe and the Baltics at Viaplay. “Solcon’s customers can now enjoy the world’s best sports and stellar series and films all in one place—both great value for money and ideal timing, as national hero Max Verstappen seeks to defend his Formula 1 title.”

“Since the launch of Viaplay in the Netherlands, the interest from our current and new customers has been very high,” noted Andries Mijnhardt, general manager of Solcon. “We are happy to bring them such attractive offers ahead of the new Formula 1 season and to deliver even more racing, excitement and viewing pleasure together with Viaplay.”