Professional Fighters League & DAZN Pact

In addition to a media rights partnership for Europe, the Professional Fighters League (PFL) and DAZN have agreed to a joint venture to create PFL Europe.

When launched in 2023, PFL Europe will be the first regional league ever from a global provider of MMA. DAZN becomes a founding partner of PFL Europe, which will feature the top emerging European MMA fighters, and will be broadcast during prime local hours with all events staged in Europe.

PFL and DAZN also signed a historic, multiyear media rights agreement to bring all PFL global events exclusively to DAZN in select major international markets, with a focus on Europe. DAZN becomes the exclusive home of PFL global events in 53 international markets, including the U.K., Ireland and Spain.

DAZN also becomes a partner in the new PFL PPV Super Fight Division and will promote and distribute those events in international territories outside of the U.S. and Canada.

“PFL Europe is the beginning of the Champions League of MMA from PFL,” said Peter Murray, CEO of PFL. “We are excited to have DAZN as our strategic media rights distribution partner in Europe for all of fight franchises—PFL Global League, PFL Challenger Series, PFL Europe and PFL PPV Super Fight Division.”

Shay Segev, DAZN Group CEO, said, “DAZN is fast becoming the preferred partner for rights holders for the simple reason that we can provide a truly global solution, access to fanbases across the world. We have a strong track record of investing in and accelerating the growth of sports. We are also more agile and innovative than traditional broadcasters, and, like the PFL, we want to stay relevant to today’s consumer. With DAZN, fans can either watch in the traditional linear way or enjoy a more immersive and interactive entertainment experience with greater gamification and bolt-on products and services.”