Viaplay Pacts with Professional Fighters League


Viaplay and the Professional Fighters League (PFL) have entered into a long-term partnership that makes Viaplay the live streaming home of PFL mixed martial arts (MMA) events in ten European markets.

Fans can follow over 25 PFL shows every year as part of Viaplay’s portfolio of premium live sports. The U.S.-based league features fighters in six weight classes who compete in a regular season, playoffs and the PFL World Championship, where each winner pockets $1 million.

Viaplay will also show the PFL Challenger Series, PFL International Qualifier Series, PFL Combine and additional PFL original content. The agreement is in partnership with Athletic Sports Group and its subsidiary Fight Globe.

Viaplay’s PFL coverage will span all Nordic and Baltic countries, Poland and the Netherlands, beginning with PFL 1.

Peter Nørrelund, Nordic Entertainment Group’s chief sports officer, said: “The PFL’s innovative structure delivers high-impact action throughout the year, leading up to the biggest night in MMA—the PFL World Championship. Bringing this thrilling promotion to viewers in ten countries shows once again that Viaplay is a European heavyweight in live sports streaming.”

James Frewin, senior VP of international for the PFL, said: “The Professional Fighters League is excited to announce our partnership with Viaplay to carry coverage of the upcoming 2022 PFL regular season, playoffs and PFL World Championship. We are excited by our continued global expansion and look forward to delivering premium MMA content to combat sports fans across Europe.”