VIMN Signs Deal for In-Car Entertainment in Germany

Viacom International Media Networks (VIMN) and Access have entered into a partnership to make the MTV, Comedy Central and Nickelodeon channels accessible to vehicle passengers via Access’s Twine4Car system in Germany.

Access landed the rights to make linear feeds of the three Viacom channels available in the German language for integration into in-car infotainment systems being developed by German car manufacturers. Nickelodeon content available through the Twine4Car service include the hit series SpongeBob SquarePants and international events like the Kids’ Choice Awards, as well as hit local-language productions such as Spotlight.

Teen, young adult and adult passengers will be able to watch the latest episodes of Yo! MTV Raps, Just Tattoo of Us and the MTV EMAs via MTV and Standup 3000 and South Park on Comedy Central.

“Viacom believes in-car entertainment is an exciting new frontier for the video industries, with the next generation of mobile network technology ushering in a new era of connected vehicles and immersive entertainment experiences on-the-go,” said Raffaele Annecchino, president and managing director of VIMN Southern and Western Europe, the Middle East and Africa. “This deal is the first of its kind for Viacom and I’m really excited by its potential to showcase our ability to offer entertainment experiences that can deeply engage passengers of all ages.”

Dr. Neale Foster, CEO at Access Europe, said: “The automotive industry faces unprecedented opportunities and challenges. By bringing content and brands from Viacom to Twine4Car we are enabling car manufacturers to provide unique entertainment experiences that will deepen their relationships with car users. I’m excited to unite the media and automotive industries by working with Viacom International Media Networks in GSA and look forward to this redefining the next generation of compelling in-car services for both drivers and passengers.”