Ben Frow Promoted to Director of Programs for VIMN UK


Viacom International Media Networks (VIMN) has named Ben Frow as director of programs for its U.K. operations, adding Comedy Central, MTV, Nickelodeon and Paramount Network to his existing remit at Channel 5.

Frow has been serving as director of programs at Channel 5, and the promotion gives him an expanded brief that involves being responsible for all content for the company’s TV networks and associated streaming services in the U.K. He will take up his new role with immediate effect, reporting in due course to the incoming president of VIMN’s operations in the U.K., Northern and Eastern Europe, Maria Kyriacou.

David Lynn, president and CEO of VIMN, commented: “Ben is a creative tour-de-force who has transformed Channel 5’s reputation and helped it to outperform its competitors while becoming sustainably profitable for the first time. There really is no one better qualified to take the creative helm of our U.K. brand portfolio at what is a transformational time for our business. I’m very confident this cross-brand, cross-platform editorial structure, under Ben’s direction, will set us up optimally for further success in the U.K.’s intensely competitive and fast-evolving media market.”

Frow added: “I love a challenge, and the chance to work across a bigger portfolio is irresistible. This new role gives me, and the teams, the opportunity to be even more creative, even more imaginative, even more ambitious across some of the biggest brands in television. What’s not to like!”