MyMTV Music Channel Launches in Switzerland


Viacom International Media Networks has launched MyMTV Music, a personalized linear music channel, in Switzerland.

MyMTV Music allows users to curate their own video channel by tapping into MTV’s library of music videos, clips from iconic MTV performances and events like MTV Unplugged, as well as exclusive bonus content. This customized MTV experience goes live today in Switzerland for Swisscom TV customers as a first in the German-speaking territories, following launches in France, Spain and Denmark.

“At Viacom we are dedicated to exploring new and innovative ways for our consumers to experience music,” said German Groba, senior VP for all brands for Viacom International Media Networks Southern and Western Europe, Middle East and Africa. “ MyMTV Music extends this experience by empowering listeners to connect to the music they love in their own way. We are delighted to offer audiences in this market a personalized way to enjoy their music, with a vast content offering from music videos to unique live events.”