Enders Analysis Sees “Bad Omens” for U.K. Advertising

Enders Analysis projects a 3.3-percent decline in U.K. TV ad revenues in the first half of this year and a “risk of a more serious downturn” in 2020.

The decline in the first half, Enders Analysis says, is largely due to ad revenues stabilizing after the World Cup peaks of last year. For the second half, “bad omens” include a slowing economy and fears of a no-deal Brexit.

The forecast for the year remains a 3-percent decline for total TV ad revenues for 2019 as a whole, “with the risk of a more serious downturn in 2020 in the wake of Brexit.”