Tag: Enders Analysis

By 2028, U.K. broadcasters' share of overall viewing will drop to 48 percent, down from 64 percent in 2022, according to Enders Analysis.

Enders Analysis has revised its forecasts to a new low for U.K. broadcasters’ viewing audiences: falling to just half of all video viewing in 2027, down from 63 percent.

New data from Enders Analysis reveals that while habits are shifting, live still commanded a 57 percent share of time spent with the TV set in the U.K. over the last year.

Despite a soft economy, advertising expenditures across all media in the U.K. will be up by between 4 percent and 5 percent this year, according to Enders Analysis.

Enders Analysis has revised its U.K. TV advertising forecast downward for 2019, to a decline of 5 percent for the year, due to the prospect of the Brexit deadline looming.

Enders Analysis projects a 3.3-percent decline in U.K. TV ad revenues in the first half of this year and a "risk of a more serious downturn" in 2020.

In 2018, online advertising contributed 57 percent of the U.K.’s total advertising spend of £23.6 billion ($30 billion) and is predicted to account for 62 percent by 2020, according to a new Enders Analysis report.