Enders Analysis has revised its forecasts to a new low for U.K. broadcasters’ viewing audiences: falling to just half of all video viewing in 2027, down from 63 percent.
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New data from Enders Analysis reveals that while habits are shifting, live still commanded a 57 percent share of time spent with the TV set in the U.K. over the last year.
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Despite a soft economy, advertising expenditures across all media in the U.K. will be up by between 4 percent and 5 percent this year, according to Enders Analysis.
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Enders Analysis has revised its U.K. TV advertising forecast downward for 2019, to a decline of 5 percent for the year, due to the prospect of the Brexit deadline looming.
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Enders Analysis projects a 3.3-percent decline in U.K. TV ad revenues in the first half of this year and a "risk of a more serious downturn" in 2020.
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In 2018, online advertising contributed 57 percent of the U.K.’s total advertising spend of £23.6 billion ($30 billion) and is predicted to account for 62 percent by 2020, according to a new Enders Analysis report.
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