BT Adds Amazon to TV Service

BT has become the first U.K. pay-TV provider to incorporate Amazon Prime Video in its set-top boxes.

Via the Amazon Prime Video app on the set-top box, BT TV customers can sign up for the Prime offering and access licensed and original series, movies, US Open Tennis Championships and Premier League matches.

Tony Singh, content and business development director for BT’s consumer division, said: “We’re delighted to be the first U.K. pay-TV service to offer Amazon Prime Video content to our customers. BT TV gives our customers the flexibility they want to watch all their favorite shows—and of course all the sport—in one place and on one bill. Our ambition is to offer an unrivaled choice of TV content for our customers by partnering with the very best providers with Prime Video joining a brilliant line-up including BT Sport, Netflix, NOW TV and BBC iPlayer.”

Brett Ballbach, business development director for Prime Video Europe, added: “We want Prime members to be able to watch all their favorite content when they want, on any device they want, and Prime Video is already available on thousands of devices, from smart TVs to games consoles to tablets and mobile devices. We’re delighted to add to that range of devices with Prime Video now available to access via BT TV set-top boxes—we think customers are going to love the opportunity to stream their favorite Prime original shows and exclusive sports on the device.”