Amazon Inks Four-Year Deal for WTA Tour Rights


Amazon has signed a deal with the Women’s Tennis Association (WTA) for the exclusive rights to the WTA Tour in the U.K. and Ireland.

The four-year agreement will see Amazon add both live and on-demand tour coverage to its Prime Video service for customers in the U.K. and Ireland from 2020 through 2023. Subscribers will have access to 2,000 live WTA matches per year from such tournaments as the BNP Paribas in California, the Miami Open, the Madrid Open, the China Open in Beijing and the WTA Finals in Shenzhen, China.

Amazon’s WTA content, which adds to the platform’s existing rights to the men’s Association of Tennis Professionals (ATP) tour, will be available across connected devices on the Prime Video app, including Amazon Fire TV, Apple TV, gaming consoles and mobile devices.

Alex Green, Amazon Prime Video’s European managing director of sport, said: “As soon as the opportunity to bid for the women’s tennis rights became available, we couldn’t wait to bring the tournament to Prime Video, giving customers the chance to watch the best in both women’s and men’s tennis all in one place for the first time. We are excited to be the home of tennis and will offer viewers the most comprehensive coverage, at no extra cost to their Prime membership.”

WTA President Micky Lawler said: “We are thrilled that Amazon Prime Video will offer the best of women’s tennis and showcase our premium events and world-class players to millions of fans across the U.K. and Ireland. We have been so impressed by their vision for our sport and are confident the Prime Video team will be a great partner of the WTA.”