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Liberty Global Sets Prime Video Partnership with Amazon


Liberty Global has struck up a multiyear deal with Amazon to bring the Prime Video to Virgin Media TV customers in the U.K.

Virgin Media will be the first of Liberty Global’s European operations to integrate the Amazon Prime Video app within its Ultra HD V6 set-top box. The launch adds Amazon originals The Marvelous Mrs. Maisel, Tom Clancy’s Jack Ryan, The Grand Tour and the highly anticipated Good Omens, as well as Premier League coverage offered by Prime Video, to Virgin Media’s offering of broadcast and on-demand programming across its multi-device TV service. Virgin Media customers will also have access to a range of UHD and HDR TV shows and movies.

Virgin Media customers will be able to access the Prime Video app through Virgin TV from this summer.

Enrique Rodriguez, Liberty Global’s executive VP and chief technology officer, commented: “We’re excited to partner with Amazon to deliver its highly-popular content, including Amazon Originals and Exclusives, directly to our consumers. We know our customers want to see their favorites shows and programming on their big screen at home, and our partnership with streaming services like Amazon continues to make that happen.”

Jay Marine, VP of Amazon Prime Video Europe, commented: “We have made it even easier for our customers to enjoy Prime Video including Amazon Originals like The Grand Tour, The Marvelous Mrs. Maisel and the highly anticipated Good Omens starring Michael Sheen and David Tennant. We are excited that these shows and many others, award-winning movies and our forthcoming exclusive Premier League matches will all be available on Virgin Media’s V6 box for millions of Prime members across the country.”

Lutz Schüler, chief operating officer at Virgin Media, added: “This partnership with Amazon reinforces our track record of teaming with the best to give our customers unbeatable content. Virgin Media customers will soon be able to seamlessly search for and watch incredible Amazon Prime programming directly from their V6 box in the highest possible quality. With thousands of box sets, movies, exclusive and original content, as well as 20 live Premier League games airing later this year, Virgin Media customers will have even more of the TV they love in one place all powered by our ultrafast connectivity.”

About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at


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