New CEO for RTL Group’s United Screens


Natalie Tideström Heidmark has been named as the new CEO of United Screens, the leading multiplatform network (MPN) in the Nordics, succeeding co-founder Malte Andreasson.

Tideström Heidmark most recently served as sales director of United Screens in Sweden. Tideström Heidmark joined the creative sales team of United Screens in 2014. From 2016 to 2018, she served as head of commercial of the company. Before joining the MPN, she held positions at Swedish newspaper Sydsvenskan and at the digital communications agency Visual Art.

Andreasson has decided to step down as CEO of United Screens and will continue to work for the company in a consulting capacity.

As part of a new management structure at United Screens, Nicolin Lillhage, most recently branded content director at United Screens, was appointed COO and deputy CEO. Stina Bergfors, co-founder, will continue to work closely with the new management team as an advisor for United Screens.