BT Launching “Flexible” TV Packages

BT has unveiled new TV packages that offer customers the flexibility to upgrade, downgrade and bolt-on, enabling them to adapt their TV subscriptions to changing lifestyles month-to-month.

The new 24-month flexible TV packages will be launched on February 21 together with a pick of content bolt-ons to help customers choose the right TV lineup that best suits their needs. Package prices start at £10 ($13) a month.

NOW TV has been fully integrated with BT TV, meaning that customers can now watch, pause, rewind and record Sky Entertainment and Sky Sports content on the BT TV platform.

BT’s five new flexible TV packages come with AMC, exclusive to BT, as standard. The “entertainment” package offers the latest entertainment and Sky originals from channels such as Sky Atlantic and Sky One, plus over 300 box sets on demand, all from the NOW TV Entertainment Pass. The “sport” package features all 4 BT Sport channels, with exclusive Premier League games and every match of the UEFA Champions League. “Big entertainment” comprises entertainment and Sky originals from channels such as Sky Atlantic and Sky One with over 300 box sets and all Sky Cinema channels with over 1,000 movies on demand and over 40 new movies added every month from NOW TV. The “big sport” offering has the best of BT and Sky Sports, with all 11 Sky Sports channels, plus all 4 BT Sport channels. Those with “VIP” can access entertainment and Sky originals from channels such as Sky Atlantic and Sky One, all Sky Cinema channels with over 1,000 movies on demand, the biggest live events on 11 Sky Sports channels, all in full HD, from NOW TV, plus all 4 BT Sport channels and access to BT Sport Ultimate in up to 4K HDR.

Marc Allera, CEO of BT’s consumer division, said: “Life doesn’t stand still from month to month, so we don’t believe our customers’ TV should either. Our new range of TV packs bring together the best premium services, fully loaded with a wide range of award-winning shows, the best live sports in stunning 4K and the latest must-see films—all with the flexibility to change packs every month—with quick and easy search to find what you want to watch. So now with a click of a button, you can take out the Big Sport package to catch the top Premier League fixtures one month and swap it for VIP for a rainy school holiday with the family the next.”

Marina Storti, managing director of NOW TV, said: “There has never been a more interesting and dynamic time for the entertainment industry than right now and we’re so thrilled to be able to launch NOW TV on BT at such an exciting time. With NOW TV’s range of passes, BT TV customers will be able to enjoy our latest award-winning shows, blockbuster movies and top-quality sports content with complete flexibility, so that customers can pay for exactly what they want.”