Discovery in Olympics Deal with Italian Telco

Italian telco TIM has reached an agreement with Discovery Communications to bring coverage of the Winter Olympic Games to its mobile, broadband and ultra-broadband customers.

TIM has received an “Official Mobile Broadcaster” designation that allows for co-branding with the Olympics Rights and exclusive delivery of a 24/7 operator-branded linear news and highlights channel, as well as short-form content. It covers the 2018-2020 Olympic cycle, starting with the Olympic Winter Games in PyeongChang. TIM subscribers can also access Discovery’s Eurosport Player.

Jean-Briac Perrette, the president and CEO of Discovery Networks International, noted, “Our partnership with Italy’s biggest telco operator to create the first-ever Olympic Mobile Broadcaster designation will enable us to deliver the ultimate Olympic Games viewing experience to millions of people. This world-first partnership is a big win for fans who want to consume exclusive content from the Games wherever and whenever they choose.”