TVEUROPE
Italian telco TIM has reached an agreement with Discovery Communications to bring coverage of the Winter Olympic Games to its mobile, broadband and ultra-broadband customers.
TIM has received an “Official Mobile Broadcaster” designation that allows for co-branding with the Olympics Rights and exclusive delivery of a 24/7 operator-branded linear news and highlights channel, as well as short-form content. It covers the 2018-2020 Olympic cycle, starting with the Olympic Winter Games in PyeongChang. TIM subscribers can also access Discovery’s Eurosport Player.
Jean-Briac Perrette, the president and CEO of Discovery Networks International, noted, “Our partnership with Italy’s biggest telco operator to create the first-ever Olympic Mobile Broadcaster designation will enable us to deliver the ultimate Olympic Games viewing experience to millions of people. This world-first partnership is a big win for fans who want to consume exclusive content from the Games wherever and whenever they choose.”
