Eurosport to Provide Content Surrounding the Olympics on Snapchat


Discovery Communications’ Eurosport and Snap Inc. have aligned for a strategic advertising and content agreement that will deliver a new partnership for the Olympic Winter Games in PyeongChang 2018.

Snapchatters across Europe can access Olympic Games action through several types of professionally curated content on Snap’s Discover platform. The partnership marks the first time that Snap has committed to a European, multi-language deal for covering the Olympics.

The content agreement spans both daily Our Stories, which are curated stories featuring Snaps submitted by Snapchatters, and Publisher Stories, which are magazine-like Stories produced by media publishers, that will be curated by Eurosport and dedicated to the Olympic Winter Games. The original content accessible through Our Stories will be Olympic Games Snaps created by a dedicated team of editors at Snapchat, combined with Eurosport’s Olympic Games footage.

“We are thrilled to bring the excitement and passion of the Olympic Games directly to Snap’s dynamic and engaged younger audience, allowing Discovery to deliver on its promise to bring the Games to more people across more screens in Europe than ever before,” said Michael Lang, the president of international development and digital for Discovery International. “This partnership delivers original content, through Discovery’s unparalleled and innovative storytelling of the Olympic Games, to one of the most powerful and influential social media platforms in the world.”

“Snapchat gives sports fans an unparalleled way to experience the Olympic Games and engage with their favorite athletes and teams. Discovery has already been a great collaborator for us, reimagining their iconic Shark Week franchise into a show for Snapchat,” added Ben Schwerin, the VP of partnerships for Snap Inc. “We’re thrilled to be expanding our partnership to give Snapchatters across Europe the best Olympic Games experience possible.”

Jonathan Davies, the managing director of international advertising partnerships for Discovery and Eurosport, said: “We couldn’t be more excited to be the ‘The Home of the Olympics’ on Snapchat in Europe, and to give our Olympics sponsors and advertising partners exclusive access to the audiences and conversations that only Snapchat can deliver during one of 2018’s most high-profile sporting events.”