Andrew Georgiou to Lead Eurosport, Sports Rights at Discovery


Andrew Georgiou has been appointed as president of Eurosport and global sports rights and sports marketing solutions at Discovery.

Georgiou will join Eurosport and Discovery this fall after a 13-year career at Lagardère Sports and Entertainment. He is tasked with driving the continued growth of Eurosport across Europe. In this newly created role, he will also coordinate sports rights acquisitions and represent Discovery with rights holders, federations and agencies. In addition, Georgiou will develop and help execute a strategy that leverages Discovery’s sports portfolio to create unique solutions for marketers around the world. He will report to JB Perrette, president and CEO of Discovery International.

“Andrew’s an impressive leader with a strong commercial and entrepreneurial passion and track record,” Perrette said. “He’s the ideal person to lead the continued expansion of Eurosport and help find new ways to bring Discovery’s unparalleled multiscreen capabilities and assets to work for rights holders and marketers across the globe. We are a different kind of media company, as we are powering peoples’ passions by building immersive multiscreen products and experiences for targeted global communities. Andrew will bring great additional horsepower to our world-class team as we push to further accelerate and enhance our progress on this journey.”

Georgiou added: “I admire how Discovery is using its leadership position with Eurosport to revolutionize the company’s approach to delivering sports content across all media channels. The company’s ambitious plans to change the way fans consume sport ‘they can’t live without’ is an exciting journey to be part of. I’m thrilled to join the best leadership team in media, and look forward to working with JB, Eurosport’s world-class team, and the larger Discovery group as we write this next chapter for sport.”

Ugo Valensi succeeds Georgiou as CEO of Lagardère Sports and Entertainment, effective immediately.