A+E Networks to Launch Free-to-Air Channel in the U.K.

NEW YORK/LONDON: A+E Networks UK will introduce a new free-to-air entertainment channel in the U.K. this fall on Freeview.

The channel name and programming lineup will be revealed later this summer. The agreement, reached following a long-term DTT capacity deal with SDN, marks A+E Networks’s second free-TV channel launch in 2016.

Dean Possenniskie, the managing director for Europe, the Middle East and Africa, commented: “We are thrilled to build on our strong U.K. business with the launch of a new A+E channel to the 20 million households on the Freeview platform. Under the accomplished leadership of Heather Jones, general manager U.K., we look forward to bringing our unique content to new audiences in one of the biggest media markets in the world.”

Tim Cadbury, SDN’s general manager, said: “We are pleased to be welcoming A+E Networks to Freeview and look forward to continue working with them in the future as they develop their free-to-air offer.”