Liberty Global Partners with Twitter for Social TV Push

LONDON: Liberty Global is partnering with Twitter to integrate several features from the social media platform into its Horizon TV service.

The partnership includes the launch of a new TV app for Horizon customers, Watch with Twitter, as well as a new feature via the Horizon Go mobile app, allowing customers to Tweet TV recommendations. The new Watch with Twitter app will launch this week on Horizon set-top boxes in Germany for Unitymedia customers. The app will also launch in Ireland for Virgin Media customers and the Netherlands for Ziggo customers during the next two months.

Doron Hacmon, chief product officer at Liberty Global, said, “Through this partnership, Horizon customers can not only find out which shows are trending on Twitter but also follow on-screen live Tweets as they watch their favorite TV programs, delivering an even better viewing experience. We’re constantly looking at new ways of making Horizon even better and more relevant for customers and look forward to further developing our partnership with Twitter to deliver new cutting-edge social TV features on the platform.”

Jana Messerschmidt, VP of global business development and platform at Twitter, said, “TV fans, influencers and the stars themselves are on Twitter talking about live TV shows as they unfold. Through our partnership with Liberty Global we are bringing the most relevant conversations into their TV service and surfacing what programs are trending, helping guide viewers to the shows that are most discussed at that moment.”