Dori Media Hires Sony Alum, Opens Madrid Office in European Sales Push


Dori Media Group is opening an office in Madrid and restructuring its sales division as part of a strategy to expand its business activities in Europe.

In addition to opening the new office in Madrid, Dori Media Group is bringing in a new VP of sales, Carolina Sabbag. Sabbag will oversee the business development in Europe. She will lead the new office in Madrid and will be in charge of regional distribution strategy across all of the company’s portfolio lines. Sabbag joins Dori Media after nine years as director of sales at Sony Pictures Television.

Additionally, Revital Basel is resigning from the company and will step down from the position as VP of sales after ten years with Dori Media Group, including four years in that role. The sales team restructure will be effective mid-April.

Basel remarked: “I have been privileged to work as part of a strong team with so many outstanding employees, dedicated to transforming the company into a fast-growing media entity. I would like to thank the team for being a true family, allowing me to serve in the capacity of VP of sales and learn from each of the members every day. I would also like to take this opportunity to congratulate Dori Media with the new office launch and wish all the best in further global expansion.”

Sabbag commented: “Joining Dori Media is an amazing opportunity and I’m glad to be part of such a fast-paced company at the forefront of media production and distribution market in Israel and globally. Having spent 15 years in the sector, it is great to operate a unique and internationally recognized portfolio, be part of a strong team and credible partner to leading broadcasters and production companies all over the world. I also appreciate the Dori Media team’s open-minded approach, energy and vast ingenuity in developing and adapting new television formats globally, which explains its wide variety of audiences in more than 100 countries.”

Nadav Palti, the CEO of Dori Media Group, said: “On behalf of all our employees and shareholders, I want to take this opportunity to thank Revital for her tremendous achievements, hard work and dedication to Dori Media’s evolution over the last ten years, and wish her success in all her future endeavors.

“I am also delighted to welcome Carolina as our key sales person for our European business. She will be instrumental in spearheading our expansion in Europe and support the worldwide activity as well.

“We believe that the sales reorganization will strengthen our ability to promote our formats globally, allow for better collaboration with new and existing partners, and improve sales growth. We see a strong potential in the European market, and the Madrid office launch demonstrates our long-term vision and investment in our international offering. The opportunity now is to accelerate the momentum of growth we have seen in the recent years and build on our strengths.”