The Toy Box to Air in Canada

LOS ANGELES: Electus International has inked a deal for The Toy Box with Bell Media, which will simulcast the series on CTV alongside its U.S. premiere on April 7 at 8 p.m.

The Toy Box is a toy competition series that sees designers get the chance to bring their toy concept to life with Mattel. But first, they must face a panel of kid judges. The series was developed by Hudsun Media, Mattel and Electus.

“With the support of world-renowned toy brand Mattel, The Toy Box is one of the season’s most promising shows,” said John Pollak, the president of Electus International. “We’re excited to partner with Bell Media to bring the series to Canadian audiences, and look forward to continuing this momentum ahead of MIPTV.”