Viaplay Select Debuts in Canada


Canadians have gained access to a slew of Nordic content with Viaplay Select, now available via Bell Media’s Crave.

Scripted Viaplay series available on Crave include the Nordic noir dramas Face to Face, Furia, The Machinery and Partisan. Also included are Viaplay’s young adult shows Delete Me and Threesome; comedy-dramas Harmonica, Love Me and Pørni; and third-party features such as The Emigrants, I Am Zlatan and Tigers.

Viaplay’s direct-to-consumer offering will launch in Canada in the first quarter of 2023.

“This partnership with Crave gives Canadian audiences a great taste of what Viaplay is all about, ahead of our direct-to-consumer launch,” said Vanda Rapti, chief commercial officer of North America and Viaplay Select at Viaplay Group. “Viaplay is the home of premium European storytelling that has both style and substance. In less than a year, Viaplay Select has already brought the best of Viaplay to 19 countries, and more are on the way in 2023.”

Justin Stockman, VP of content development and programming at Bell Media, said, “We’re delighted to offer Crave subscribers even more premium programming to explore. Viaplay’s original content is renowned around the world, and we’re pleased to join forces with Viaplay Group to introduce their uniquely gripping series and films to the Canadian market.”

Alongside Crave in Canada, Viaplay Select has launched on WOWOW in Japan, CINDIE in nine Latin American countries, SBS in Australia and Pickbox NOW in seven markets in Eastern Europe.