Pluto TV to Launch in Canada

Paramount Global has partnered with Corus Entertainment to launch the FAST service Pluto TV in Canada this fall.

Pluto TV will launch with more than 100 unique, curated channels and over 20,000 hours of content spanning drama, comedy, lifestyle, kids, movies, news and more, including a slate of Corus originals. Corus will be the ad representative for the service.

“Corus’s relationship with Pluto TV underlines our commitment to ad-supported premium video, building on the success of STACKTV, the Global TV App and Premium Video on Demand,” said Greg McLelland, executive VP and chief revenue officer at Corus Entertainment. “The agreement further expands the volume of digital video inventory Corus has to offer in a premium, brand-safe environment, allowing our clients to achieve the impact of TV with the measurement and targetability of digital and connect with audiences wherever they are streaming.”

Olivier Jollet, executive VP and international general manager of Pluto TV, added, “Pluto TV is committed to further expanding its premium free offering for audiences around the world, and this game-changing partnership with Corus is a testament to that commitment. Following Pluto TV’s recent launch in the Nordics and the partnership we implemented with Viaplay, which served as the strategic framework for this deal, the upcoming launch in Canada will combine Corus’s incredible local content offering with Pluto TV’s global content and world class platform, positioning Pluto TV to become the leading free ad-supported streaming TV service in the country upon launch in the fall.”