Boat Rocker Appoints Former Mattel Exec for Brand Management

Boat Rocker Studios has hired Kate Schlomann to be its executive VP of brand management and content marketing.

In the executive VP role, Schlomann will lead the charge for all of Boat Rocker’s brand, licensing and content marketing initiatives across scripted, factual and kids and family genres. She will be responsible for managing the brand portfolio and ensuring that local, regional and global priorities are met while maintaining a common global voice. Schlomann will report directly to Jon Rutherford, managing director of Boat Rocker Studios.

Schlomann joins Boat Rocker from Mattel, where she most recently served as VP and general manager for Thomas & Friends while overseeing the brand globally. She has also previously held senior leadership positions at Fremantle, Nickelodeon/Viacom and Universal Studios.

Rutherford said: “We are delighted to welcome Kate to this key role within our team at this exciting time of global expansion for Boat Rocker. Kate has an outstanding track record in not only children’s and family, but branded entertainment across all genres and her skills and wealth of experience will be integral to our continued international growth and development.”

Schlomann added: “Boat Rocker has a tremendous, broad premium portfolio with a truly global appeal. I am excited to be joining at a time of such dynamic growth and am looking forward to helping Boat Rocker Studios build on its recent successes, developing further content, branding and licensing opportunities.”