Barbara Williams, who until recently was serving as executive VP and COO for Corus Entertainment, has been named executive VP of CBC in Canada.
Williams will be based in Toronto. She joins the public broadcaster on May 1.
“I have asked Barbara to take on this role because of her vast experience as a network executive and her keen understanding of Canada’s ever-changing media landscape,” said Catherine Tait, president and CEO of CBC/Radio-Canada. “This is an important time for the public broadcaster as we look to spark an even deeper connection with audiences here and around the world. Given her track record in building content strategies that consistently result in audience growth, Barbara will help us do just that.”
“I’m very excited to be joining CBC/Radio-Canada,” said Williams. “I believe wholeheartedly in the importance of strong, dynamic Canadian content, and in the critical role the public broadcaster plays in providing timely and trustworthy news. It has the power to connect people and shift perspectives. I’m looking forward to working with the team at CBC to bring even more compelling Canadian stories to our audiences.”