Viacom Play Plex Heads to Asia

BALI: Viacom’s suite of mobile apps, Play Plex, is launching in Asia, beginning in Singapore with Singtel.

Nickelodeon Play, Nick Jr. Play, MTV Play and Comedy Central Play are set to launch in the second half of the year in Singapore. The pact with Singtel also covers MTV China and MTV Live being made available on the platform’s subscription service this year. That will bring the number of Viacom brands on Singtel to six.

The Viacom Play Plex apps offer VOD access to a range of current and library content, plus short-form fare and games.

Mark Whitehead, executive VP and managing director of Viacom International Media Networks Asia, commented: “Viacom Play Plex offers us maximum flexibility in distributing our content as the way viewers consume their favorite TV shows continues to evolve. We are delighted to have Singtel be the first in Asia to launch these apps, which are designed to complement our linear pay-TV channels and to allow our existing distribution partners like Singtel to deepen and improve the entertainment experience they offer their mobile subscribers, particularly in the fast-growing mobile TV sector. Ultimately, this positions us to succeed in a world of more personalized entertainment services and greater consumer choice. Viacom Play Plex allows mobile subscribers to watch the TV shows they love from their favorite Viacom brands anytime and anywhere.”