Viacom International Media Networks (VIMN) has entered into its first OTT linear collaboration with Cookie TV in Myanmar, adding MTV Asia, MTV LIVE HD and Nickelodeon to the platform.
All three linear channels will be available on the Cookie TV app. “This is our first collaboration with an OTT player in Myanmar and it reinforces the importance of OTT as a growth path for our flagship brands in Southeast Asia,” said Paras Sharma, VIMN’s senior VP and general manager for Southeast Asia. “Expanding the reach of MTV, MTV LIVE HD and Nickelodeon 24-hour linear channels with Cookie TV, enables us to reach new music fans and young fans in Myanmar, while delivering high quality content to Cookie TV’s subscribers.”
Yosup Kim, CEO of Cookie TV, added, “We’re excited to collaborate with VIMN and welcome the well-established brands such as MTV, MTV LIVE HD and Nickelodeon onto our platform. Cookie TV is not just simply built to please people, it is more than that. Our goal is to entertain, educate and inspire people with our platform by providing a chance to experience anything beyond expectation.”