Banijay Asia has partnered with Dhoni Entertainment, led by former Indian cricket captain Mahendra Singh Dhoni, to create content across various genres.
The aim of the partnership is to create premium content that will be distributed across multiple platforms in Indian and Southeast Asian markets. Banijay Group entered the Indian and Southeast Asian market in 2018 under the guidance of Deepak Dhar.
Dhoni commented, “The Bigg Boss, Mr. Deepak Dhar has been introducing disruptive content to the audiences since more than two decades. I am really excited to join hands with Banijay Asia, I am overwhelmed and looking forward to creating exciting content for my audiences. I hope with this partnership I keep up to the expectations of my fans who have been supporting me and looking up to me. In 2019, we promise to create energizing, exciting and enthralling content for the audiences across platforms.”
Dhar, the founder and CEO of Banijay said, said: “Personally, sport is very close to my heart and professionally, there is no better a sporting name than Dhoni to partner with. In that regard, this is really a dream collaboration and the perfect way to kick start the New Year! Together, we are excited as we aim to bring an array of differentiated shows for our audiences across platforms. I am looking forward to working with Suraj Singh, Mihir Diwakar and Seemant Lohani to build the collaboration between Dhoni Entertainment and Banijay Asia.”