Banijay Asia Names Scripted Business Head


Banijay Asia has named Rajesh Chadha as executive VP and business head for its scripted content.

Chadha brings with him more than 27 years of experience in the media and entertainment industry. Chadha has spearheaded projects at companies such as BBC Studios and Endemol and has led the content execution for the OTT series Criminal Justice and Out of Love at BBC Studios and was involved in Rudra, Guilt and Press in early 2022.

Chadha said: “The Indian streaming space is facing a content revolution and Banijay Asia is leading the shift seamlessly. Producing premium content, associating with top streaming platforms, and collaborating with national and international studios to churn out newer formats, Banijay Asia is a uniquely positioned production house in the industry. I am looking forward to contributing towards the growth and success of Banijay Asia along with Deepak Dhar.”

Deepak Dhar, CEO and founder of Banijay Asia, said: “Innovation and creation is the way forward in the rapidly changing content industry and we are delighted to have Rajesh join the leadership team. His determination and wealth of experience in the space will certainly add immense value to our future endeavors.”